Blancox Lozacrem, a brand that aims to transform the way Colombians perceive dishwashing through humor, partnered with Buentipo Global as its strategic and creative ally to strengthen its brand platform: “Clean dishes and soft hands, just the way it should be.”
To bring this to life, we developed a 360 campaign grounded in everyday insights and tensions around dryness, using local humor to highlight a product that, thanks to its dermatologically proven ingredients, not only ensures a deep cleanse but also protects and softens hands.
